The opposite of White Hat is Black Hat SEO. Black hat SEO involves tactics like backlinking, spamming, creating false pages and false redirects. Keyword Stuffing is also a very common Black Hat technique, it simply uses the keyword you are trying to rank for over and over multiple times in the same paragraph, and repeats that for an entire article. The keyword density that is acceptable is about 1-3 percent. So for every 100 words in your article or blog, you should use your keyword 1 to 3 times. Anything more than that, and you are keyword stuffing, and can be penalized in the Search Engines.

There are many Google tools that you can use to also find other keywords and research the common topics related to your industry. If you go to Google home, and type Google keyword tool, it will bring up an amazing tool that is free to use for anyone to use.

Many of our customers ask what is Google panda, the answer to that is- it was an update that happened last summer, which changed the way SEO companies will do business forever. They changed the algorithm that Google uses to determine page rank, and started penalizing Black hat tactics. This will effect your rankings whether you search using Chrome or another Google Update as well. It is the New Google, and the new way to rank your website.

The Panda and Penguin updates make it so the consumer has an easier time of finding relevant information. Using White Hat SEO trade secrets, you can gain in the rankings and put your site in front of your target audience.

Our good friend Google was sick of Black hat SEO companies spamming everyone on the internet just to get a few higher places, so they updated the programs that searched or ‘crawled’ the websites and determined the rankings of all the search engines. This was a big shock for many people and companies who hired SEO companies to improve their rankings, just to see the rankings suddenly drop. The Google Google panda and penguin updates are just leveling the playing field, and taking SEO companies and SEO consultants who use Black hat SEO techniques out of the picture.

The Google Panda was the first algorithm change that happened last year to try to penalize spammy sites and reward legitimate, content filled sites. It was a huge shock to the SEO world, and scrambled the rankings on many peoples sites. The Sites that seemed to be immune used strictly white hat techniques and had fresh unique content.

The Google Penguin is the newest algorithm change that just occurred on April 24th, and is continuing the work and changes that the Panda update started. Fresh Content and linking to authority sites seems to be the key to keeping your rankings in place.

What should you do if your rankings have fallen in the updates? First you need to make sure that you are using only white hat SEO techniques. The whole premise behind both of these updates is to give all websites a fair shot at being number one in the search engine. They are made to make Black hat techniques have little or no weight in the rankings (and sometimes even penalizing them). You will need to remove any spam that may be on, or connected to your site. You don’t want to have things like blogs or content with keyword stuffing, or spammy backlinking. You also don’t want to be linked to junk websites that don’t have anything to do with your subject.

How can you make this New Google work for you? The Google updates were created to help you, not hurt you so use the updates to your advantage. The Penguin update is looking for fresh, unique content, and backlinks that link to sites that have similar content. Don’t use Black Hat strategies, and you will be on the right track.

Our best suggestions for gaining rankings on your own are keeping your blog up to date with fresh, reliable and unique content. You also want to be connected to other authoritative sites in your industry. Connect with a colleague, an informative site, or a news feed that had to do with your industry to help you seem like an authority figure in your field.

Fortunately, you can make use of micro sites and multiple domains to create a robust backlink structure. While it may not always result in a page rank in the top 5 results, it should at least get you in the top 10 to 15. This is very important to consider when you are targeting keywords that have over 2500 hits per day.

Creating an SEO Wheel

While you may not be aware of it, search engine developers are always looking for ways to determine how people find information.

During this process, they discovered that people will usually land on one website, visit a few links, and then exit to another link recommended on the page. Typically, this creates a “wheel” structure that tends to use at least one main site as the hub. When you create micro sites around your main money making site, you can help create the kind of link structure that will appeal to viewers as well as search engine spiders programmed to look for it.

Attracting Viewers with Different Interests

If you have any level of proficiency in a topic, you are bound to realize there are several reasons why someone would visit your site or one related to it.

This may include:

• Individuals that want information that will help them make a purchase
• People looking to solve a problem
• Viewers looking for research information
• Surfers that want a different angle or philosophical interpretation of any given subject

Multiple Chances to Gain a High Page Rank

For the most part, you will not place as much content on micro sites as you would a main site. That said, if you happen to hit the right combination of keywords, or create an interesting slant, each micro site can get a better page rank than the main one.

Needless to say, if you can launch a viral video or image from a micro site, you will also be able to draw plenty of traffic without as much emphasis on pure SEO.

Each day, thousands of webmasters register multiple domain names without really using them the fullest potential. This includes not setting up micro sites that can be used for backlinking as well as generating different content for specific viewers.

At the very least, if you only have one domain, you can consider having your SEO consultant develop micro sites on blog platforms or other locations. Why lose out on a chance to draw traffic from a larger number of sources as well as create the kind of backlink structure that will be of benefit in the long term as well as for current indexing needs?

This, in turn creates a situation where you will want to make sure that you avoid practices that will cause your site to receive a lower rank, or be banned altogether. Typically, if you avoid the following three issues, you will be well on your way to protecting your page from being banned.

Using Blackhat SEO Methods

While you may not be aware of it, there are a number of methods for gaining SEO rank that will get your page banned.

This includes:

• Using URL redirects to make it look like more sites are pointing to your page
• Posting to linkfarms and other illegal backlink structures
• Any method that attempts to hack spiders or indexing programs in order to arrange for a better indexing rank
• Malicious code that attempts to force visitors to land on your site. No matter whether this code is in the form of an email, or a server based redirect, you can rest assured that it will show up when spiders index your site and those that link to it

Poorly Structured Navigation

As you may be aware, there was a time when websites either made use of tables or frames to generate some type of menu for their site. Once it became possible to generate menus using javascript and other languages, it became much easier to create pages with easy navigation methods. Unfortunately, many websites still have serious navigation issues that cost points when it comes to search engine indexing. In particular, you should do everything possible to avoid broken links. Even if you place a page with a minimal amount of text on the site, it will be better than creating a URL with no page.

Needless to say, if you are concerned about the way changes in menu structure can cause a loss in indexing points, this can relieve some of your concerns.

Keyword Stuffing

When it comes right down to it, keyword stuffing is a rampant disease that causes no end of trouble when it comes to SEO.

This is just one of many reasons why Google is taking steps to evaluate site content using a wider range of tools. For example, many webmasters have found that sites with higher density keywords and related keywords are steadily losing their rank. Rather than let this happen, you can just as easily save your keywords for subheadings and one or two other strategic places throughout the document.

Overall, you should never rely on one single search engine or social network when it comes to SEO. On the other hand, if you can avoid things that would get your site banned by Google, you have a good chance of avoiding similar problems with other search engines. As an added bonus, when you also focus on optimizing your site for Google, you have a much better chance of making sure that your site will also be in a good position to gain a better rank with other search engines once they update their algorithms.

Without a question, as Google continues to merge search engine indexing with social networking, you will find plenty SEO consultants that agree the latter will become even more important.

Here are just three reasons why you need to give some serious thought to launching social networking SEO campaign.

Attracting Targeted Viewers

Over the years, online marketers have looked for all kinds of ways to try and draw targeted audiences to their websites.

For example, many modern marketers believe that using product reviews will draw people that are ready to make a purchase. In a similar way, many webmasters only want to draw traffic from a specific geographic region. Social networking can help you achieve these goals because:

• People on social networks can easily find regionally based pages and people profiles. This is often difficult to achieve in conventional search engines
• Individuals looking for product information can easily find your business page on a social networking site. If they are confused or need answers about any given product, they can also ask on your page instead of going through all the work associated with writing an email.
• There is nothing like being on a social networking page and being able to ask other customers about their experiences with any given product.

Real Time Education

When it comes to live discussions about your products and business, few places can rival social networking sites. As an added bonus, if you want to have your slogans indexed quickly, you can easily start conversations, or share images and videos that will be shared across the network.

Therefore, when it comes to creating viral campaigns, you will find that many SEO companies truly feel that they cannot achieve that goal without using one or more social networking sites.

Constantly Updated Content

For the most part, you will find that older websites tend to gain better ranking. On the other hand, even an older site will lose its ranking if it is not updated on a regular basis. This includes increasing the number of backlinks to the site.

Since people write at any time of the day or night on social networking sites, they can contribute an enormous amount of fresh content. Even if these materials get indexed faster than your own page, web viewers will have a better chance of finding your site.

If you are shopping for SEO services, you are bound to find that many companies are shifting their emphasis towards social networks. This includes packages that focus on Google Plus as well as ones that target older and more established networks. Since social networks offer many advantages over traditional search engines, you will be well served by choosing a package that integrates these platforms as quickly as possible.

Oddly enough, today many people trying to figure out why their site lost its rank remain unaware of the Panda updates. In most cases, if you do some research, you will soon realize that Google is looking for links from truly relevant sites that were generated by an actual webmaster as opposed to some type of editor with no experience in the actual niche.

Here are three main reasons why old style article campaigns are no longer effective.

Reduced Page Rank Based on Niche Definition

It is very important to realize that many people search the web looking for information.

When they can’t find what they are looking for on your site, they may look to links you provide to see if there is anything of interest. When they cannot find anything using this method, they will most likely go back to the search engine and start over again.

Unfortunately, when someone makes use of article directories for backlinks, it distorts the optimal backlink pattern. This, in turn, actually makes it harder for viewers to find what they are looking for. Here are some other problems that occur when article directories distort the search pattern:

• It becomes much harder to find more detailed information
• You may not be able to find sites with primary information

Increased Emphasis on Social Networking Links

Even though you may not realize it, the vast majority of people online belong to at least one social networking site. While each person may have a favored site, you will find that search engine spiders tend to favor Facebook.

Therefore, if you truly want something that will take the place of article directories, you should consider using Facebook pages.

Repeated Information

Perhaps it can be said that search engine developers decided to limit page rank value from article directories because of repeated content. This includes regurgitated information that simply gets reworded on the site as well as articles that are copied and placed on other servers.

No doubt, as Panda initiatives move forward, you will find they will become even more sensitive to repeated content and its overall negative impact on the web environment.

There is no question that SEO companies and other webmasters became very comfortable with the idea of submitting articles to directories in order to boost page rank. On the other hand, Google and other search engine developers also found that they were unable to develop methods for providing as many primary sites as possible when article directory links consistently gained the top ten slots.

Today, many webmasters are looking for ways to cope with Panda changes, as well as regain a robust backlink structure as quickly as possible. At the very least, once you understand why article directories have reduced effectiveness, you can begin taking steps that will have a better impact.

Unfortunately, a good bit of information about backlinks is outdated. For example, now that Google has released information on its Panda updates, many people are finding that posting to article directories is a virtually useless task. Aside from this issue, there are some basic things that you should avoid at all cost, no matter what your current SEO consultant tells you.

Link Farms and Bookmarking Sites

As you may be aware, Pinterest, a social bookmarking site is gaining a good bit of interest among Facebook users.

On the other hand, Google and other search engine providers have long waged a war against bookmarking sites and link farms. Therefore, if you are thinking about adding your site to any type of link directory, you should make sure that it will not be devalued by the search engines.

At the very least you should look for bookmark directory sites that:

• Are city guides, or have links directly related to your region
• Are dedicated to your product or topic niche
• Do not feature links from irrelevant sites, or ones that feature malicious code
• Sell products, or already have a good rank in the search engines

Sites With Malicious Code

When it comes to your online reputation, few things will ruin it faster than having your link show up on a site that shows up as featuring potentially malicious content. Aside from avoiding posting your links on those kinds of sites, you will also need to make sure that your link does not wind up there at some point in the future. For example, if you hire someone to optimize your site, you should do an independent search in order to make sure that you can investigate each site that links to yours.

Sites with a Bad Reputation

Invariably, you will find all kinds of sites that do not have a good ranking. No matter how you look at it, getting a backlink from these sites will not be of much use. This is especially important to consider if you are looking to take advantage of SEO wheels. At the very least, if you want a natural backlink structure that will boost your popularity, you will be best served by working with an SEO company that will be able to create these kinds of backlinks from other customer sites.

Not so long ago, gaining a good backlink structure was as easy as subscribing to a few bookmarking sites, or submitting articles to multi-purpose directories. In the last year, a great deal more emphasis is being placed on the actual relevance of the site that points to yours.

Therefore, if you are planning to undertake a site popularity campaign, you should make sure you avoid three main things. From there, you will find that it will be a bit easier to focus on sites and techniques that will help you gain and keep the kind of page rank that you are after.

This is just one of many reasons why most web masters hire other people to do the writing for them.

Unfortunately, this is also one area where the insistence on impossible deadlines, combined with excessively low financial compensation, creates a situation where content tends to be far worse than expected. Rather than get into this kind of situation, you will be well served by paying a reasonable price for content writing services that will enhance your site.

Content and Your Reputation

As you may be aware, many SEO consultants advocate using keywords and related keyword at a density over 1%.

If you think about writing as being similar to speaking to someone, here is what will happen when people visit your site and read such noxious garbage:

• Excessive repetition makes you sound rude, antisocial, and boorish
• Site viewers that have even a remote interest in your content do not need to be constantly reminded of the topic over and over and over and over again
• Any person that was considering buying from you will not trust you to be intelligent enough to protect their financial information

Staying Ahead of Competitors

When it comes right down to it, even prospective customers want to be amused and feel treasured when they visit your site.

If your present poorly developed content, they are bound to look elsewhere.

Without a question, when your competitor pays $10.00 per 100 words and above, the quality of their site will draw customers with ease while yours sends them away. In that respect, you can think about your investment in good site content as your future assurance that you will be able to market effectively.

SEO Rewards

Even though search engine spiders may not “understand” the meaning of site content, they will have advanced algorithms that help them determine what any given page is about.

Interestingly enough, when you engage in keyword stuffing, or use poor grammar, the search engine spiders will assign a lower rank to your page. In fact, you can see this effect at work when you search for a term in Google. Consider a situation where you read that a term such as “mechanics Washington” receives a lot of hits. If you type that into Google, the top ten results will usually show “mechanics in Washington”. Therefore, if you optimize your site for “mechanics Washington”, your site will have poor grammar and a bad rating.

Today, just about every webmaster knows that good content is very important. No matter whether you want to improve page rank, turn viewers into customers, or beat the competition, the nature of the text on your site will be critical. Therefore, with so much at stake, why would you even consider buying content at less than $10.00 per 100 words?

Chances are, if you are just starting out with online money making opportunities, your budget may be very tight. While you may be tempted to hire the cheapest SEO professional that you can find, it will only hurt you in the long run.

At the very least, you should make sure that you find a SEO company with a proven track record for driving sites similar to yours to the top of the search engines.

Here are three key places where you will lose money when you hire a cheap SEO consultant or company.

The Money You Wind Up Spending

Even though it may be less than what you would spend with another company, you can count the cost of SEO service as your first loss.

Unfortunately, when your site does not gain a good rank, you will fail to recoup your investment. In addition, you will also find that the money you could have spent on useful SEO methods will no longer be available. In some cases, simply spending an extra dollar or two would be sufficient when it comes to gaining the kinds of SEO services that will actually enable you to make a profit.

Damage to Your Reputation

As you may be aware, a good bit of Small business SEO will revolve around changes to your website, as well as the creation of content that will point to your site.

Unfortunately, many cheap SEO companies routinely outsource the writing of articles and other materials at a well under $10.00 per 100 words. At that rate, not only will you get garbage content, viewers and search engine spiders will find your site useless.

Here are some other things that may happen:

• The SEO company may scrape, or steal content from other sites–When this is discovered, the original webmaster may file a DMCA complaint against your site.
• If your domain registrar receives a DMCA filing about your site, they will block the domain
• You can be sued for intellectual property theft.

Reduced or Low Search Engine Ranking

Perhaps it can be said that the worst loss you will experience will occur when your site’s rank either goes down or fails to go up to an acceptable level.

For example, if you have an affiliate marketing site, you will need to drive at least 100 viewers to your site each day just to make one sale. In most cases, you will find that the vast majority of SEO “specialists” cannot drive 10 people to your site, let alone 100.

Many people that want to make money online tend to think about SEO as a secondary goal.

Unfortunately, if you cannot increase the number of visitors to your site, you will never achieve your primary goal. If you are considering hiring the cheapest SEO company available, you will only wind up wasting your time and money. Rather than take this chance you will be well served, by reducing the amount of money that you spend on other things, and put it into your SEO budget instead. Avoid any Cheap SEO services if you want great results.

Now that you know that Google’s Panda update initiatives are the cause, you can start looking for ways to regain your rank. That said, you may find achieving this goal a bit difficult if you don’t know how to use some of the best SEO tools, or worse yet abuse them. This is where an expert SEO consultant can come in handy…

At the very least, you can consider these three points and think about how to put them into action as quickly as possible.

Reduced Reliance on Evergreen Content

Perhaps it can be said that you will be best served by drawing a balance between evergreen content and materials that only have value for a limited period of time.

While search engine spiders may place more value on newsworthy items post panda update, viewers may be more interested in basic information about any given topic.

In order to find the best blend for Google SEO, you might be well served by:

• Adding a monthly blog or article with updated industry information
• Make use of press releases
• Create a series of static pages with enough evergreen content to ensure human visitors will remain attracted to the site.
• Avoid SEO software as much as you can
• For best SEO buy SEO package from trusted and Popular SEO companies

Getting People to Talk About Your Site

As you may be aware, many business owners are creating pages on Facebook and other social networks in order to draw people to their site.

Aside from this, you can also post links for your site on relevant pages. In fact, if you begin posting your link in relation to news articles, or on other pages with similar content, you will be able to draw users directly from the network as well as gain a better page rank for your site. This is also an ideal place to post links to videos about your interests, since they will have a higher chance of being shared throughout the network.

Grammar and Keywords

Have you ever sat down and talked to someone that used the same or similar words in every sentence?

Chances are, within 5 minutes you will either think the person is extremely rude, sarcastic, insane, or well beneath you in terms of intelligence. Now consider the fact that the average person will only spend about 5 minutes reading the content for your site.

If you don’t want them to have a negative impression, you will refrain from keyword stuffing and bad grammar. In fact, you may even find that Google will soon begin removing positive page ranks from sites that use the same or similar keywords at more than 1% density.

Even though Google’s Panda updates caused a number of changes in SEO services, there are some things that remain valuable.

This includes useful site content, easy navigation, and creditable backlinks. While you may find that you have to make a number of changes in order to regain a good page rank, you may also find that these Panda update changes will also open important doors and new opportunities that you may not have considered.